Having a great looking website is not enough these days. Your website should also provide elements that will engage your visitor and lead them on a clear path to take action towards their next touch point. Therefore, when I begin the planning phase of a website design I make sure to include these three important elements.
1) What, Who, How
When someone lands on your website they want to know if they are at the right place. So make sure you clearly display what you do, who you are, and how you can help solve their problem.
Make sure that all your branding and messaging that you provide off-line lines up with your design and message throughout your website. So that if someone hears your "elevator pitch" and then goes to your website the main value propositions and overall message confirms their Initial impression around what you do, who you are, and how you serve.
People want to feel a certain level of trust particularly when they don't really know you. So clearly displaying third party testimonials, association logos like the BBB, and industry awards is important. These elements begin to build trust as you guide them to the next touch point.
NOTE: Having a mobile responsive and up-to-date website is also very important when it comes to creditability.
If you're considering a new website design or redesign then contact me. At the very least I am glad to give you some advice from my vantage point. Or if we are a fit then I would love to help you take your website and marketing to the next level.
Below is a video where I talk about these 3 steps.